Public Relations and Publicity Program
VISION: To become a top-tier program among vocational schools in Turkey and globally, and to be a highly regarded program whose graduates can easily find jobs all over the world.
MISSION: To be a sought-after vocational school among students with its educational quality, discipline, and infrastructure. To train responsible, innovative, and self-confident professionals who do not only have moral values but also have self-confidence with the ability to adapt to changing technologies and environments.
PROGRAM LANGUAGE: Turkish.
PROGRAM DURATION: Two years.
ACCEPTANCE AND REGISTRATION: Being a graduate of an accredited high school and fulfilling other Higher Education Institutions (YÖK) and Karabük University legislative requirements.
GRADUATION REQUIREMENTS: In order to successfully complete the program, it is necessary to pass all the prescribed courses equivalent to 120 ECTS, fulfill the compulsory internship requirements and obtain a 2.00 weighted grade point average.
TRANSFER TO THE FOUR-YEAR UNDERGRADUATE PROGRAMS: Our students, who successfully complete our associate degree programs, can transfer to four-year undergraduate programs in their field of study if they fulfill the other requirements mandated by the Higher Education Institution.
DESCRIPTION OF THE PROGRAM: Our School's Marketing, Advertising, and Public Relations & Advertising programs’ graduates assist private and public institutions in creating value, fulfilling the task of better understanding of the needs of consumers and the public while offering them innovative products and services.
In our associate degree programs, our students learn where consumers access information, how they use this information that they find, and how and on what basis they make their choices. At the end of their education, our students can learn how to create their corporate strategies in their areas such as new product development, re-branding, customer relations, management, advertising, marketing, and public relations. Brand promotion, domestic and global marketing, utilization of distribution channels, pricing, direct and interactive marketing, sales, and return on investments are some of the courses are taught to our students.
Our vocational school is a prestigious associate degree program employing reputable and experienced academicians who can identify and follow the rapid changes taking place in technology and academia.
OBJECTIVE OF OUR PROGRAM: The aim of our programs is to be able to fulfill the educational needs of the future employees to gain practical skills along with theoretical knowledge in the fields of Marketing, Advertising, Public Relations and Publicity. Along with this theoretical knowledge, they will also learn to employ up-to-date technologies, innovation, the knowledge of the latest industrial revolution, and to train students as tomorrow’s staff who can use various forms of media in an optimum way.
EMPLOYMENT OPPORTUNITIES: While Marketing program graduates can work in marketing, public relations, R&D, logistics, advertising and sales departments in the private sector, the graduates of the Advertising and Public Relations and Publicity program graduates can be employed in the above fields in the private sector, as well as in the advertising and public relations agencies, media companies and media. Additionally, our students can also work in the public sector if they succeed in the Public Personnel Selection Examination in Turkey and their own countries.